Keith Sheldon Announced as President of Entertainment for Hard Rock International, Seminole Gaming

Sheldon Brings a Proven Track Record of Success in the Entertainment Industry to the Position HOLLYWOOD, Fla., June 25, 2020 – Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new…

Hard Rock Hotel & Casino Las Vegas Hits Pause…Vows To Return To Las Vegas

Hard Rock Cafe® on the Famous Las Vegas Strip Remains Open for Business and will Host a Facebook Live Stream Concert on Wednesday, June 17 LAS VEGAS, June 16, 2020 /PRNewswire/ — Just as the city’s famed “Welcome to Fabulous Las Vegas” neon sign says “Drive Carefully – Come Back Soon,” two of five 53′ semi-trucks were photographed…

Hard Rock International (HRI) Acquires Full Intellectual Property Rights to Hard Rock Hotel & Casino® in Las Vegas in Deal With Juniper Capital

Transaction Gives HRI Full Rights to Hard Rock Hotel & Casino® in Las Vegas, Affiliates and Branding HOLLYWOOD, Fla., May 13, 2020 – Hard Rock International (HRI) announced today that the world-renowned entertainment and hospitality brand has purchased all rights to the Hard Rock® brand and related trademarks in Las Vegas from Houston-based private equity…

Clean the World Foundation Receives 350,000 Soap Bars From Hard Rock International and Seminole Gaming to Help Fight the Spread of COVID-19

Clean the World’s relief efforts aimed at eradicating hygiene-related deaths, including the coronavirus pandemic ​​​​Clean the World Foundation, a leader in global health dedicated to water, sanitation, and hygiene (WASH) and global sustainability, joins forces with Hard Rock International and Seminole Gaming to fight the spread of COVID-19. The organizations donated 350,000 bars of soap to Clean the World…

Hard Rock Cafe® Honors Women Who Rock With a Limited-time “who Runs the World” Menu and Classic Tee for International Women’s Month

Participating Hard Rock Cafe® Locations to Give Women Free Dessert with Purchase on International Women’s Day and Host International Women’s Month Events Benefiting She Is The Music Who runs the world? Girls! As a salute to the power of women, Hard Rock Cafe® is celebrating International Women’s Month by launching a limited-time, female-inspired “Who Runs…

Hard Rock International Honored By Forbes As One Of America’s Best Employers For Diversity In 2020

Hard Rock’s® Commitment to Diversity is Highlighted Through this Recognition Hard Rock International has been recognized as one of America’s Best Employers by Forbes Magazine in the category of Diversity within the travel and leisure category. The business magazine in partnership with Statista, a leading provider of market and consumer data, created this prestigious list of the…

Hard Rock International Partners With Beachwear Brand Snapper Rock To Launch Exclusive Collection

The Hospitality Brand and Renowned Lifestyle Swimwear Brand to Release Exclusive Line of Sun-Protected Swim Styles Hard Rock International today announced a partnership with Snapper Rock, the award-winning, lifestyle swimwear brand to launch an exclusive swimwear collaboration, The Hard Rock x Snapper Rock Collection. The collection features the iconic Hard Rock® logo and unique guitar print…

Hard Rock Cafe® Spreads The Love This Valentine’s Day With Limited-Time Menus And Themed Events

Participating Cafe Locations Offering Two Menus Packed with “Sips and Sweets” that Make Guests Fall in “Love at First Bite” HOLLYWOOD, Fla., Feb. 5, 2020 /PRNewswire/ — The most love-filled day of the year is quickly approaching and participating Hard Rock Cafe® locations around the world are celebrating with limited-time menus and themed events for guests looking…

Hard Rock International Unveils Extended Version of Big Game Commercial

Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and  Steven Van Zandt in “The Hype,” directed by Michael Bay HOLLYWOOD, Fla. (February 2, 2020) – Immediately following the premier of Hard Rock International’s first-ever Big Game commercial, “The Hype,” the brand releases the extended version. “The Hype” is directed and produced by famed…

Hard Rock International Announces Live Like a Legend $2m Giveaway in Anticipation of Big Game Commercial ‘the Hype’

HOLLYWOOD, Fla. (January 31, 2020) – In conjunction with the primetime reveal of Hard Rock International’s Big Game commercial – titled “The Hype” directed by famed filmmaker Michael Bay and starring global superstar Jennifer Lopez – the brand announces the “Hard Rock Live Like a Legend $2M Giveaway,” where winners will receive a total of…

Hard Rock International Announces First Brand Commercial Directed by Filmmaker Michael Bay to Air During the Big Game

HOLLYWOOD, Fla. (January XX, 2020) – Hard Rock International is celebrating another milestone in the brand’s almost 50-year history, with the announcement of the first ever Hard Rock commercial coinciding with the big game, being held at Hard Rock Stadium in South Florida. The hospitality and lifestyle brand will debut its first ever prime time advertisement…

Hard Rock International Unveils Groundbreaking PlayersEdge Program To Change Casino Culture

Brand launches first comprehensive gambling literacy and education program designed by a US-based gaming company, for North American and international markets HOLLYWOOD, Fla., Dec. 3, 2019 /PRNewswire/ — With the introduction of PlayersEdge, Hard Rock International is evolving gaming floor culture by changing how casino-goers learn about and manage their gambling. The new branded program is the first in…

Hard Rock International Announces Plans For Hard Rock Casino Bristol

HOLLYWOOD, Fla., Nov. 25, 2019 /PRNewswire/ — Hard Rock International, a global leader in the entertainment and hospitality industry, is pleased to announce a partnership with the Bristol Resort & Casino team to create Hard Rock Casino Bristol. Once final approval is received from the Commonwealth of Virginia and the citizens of Bristol, Virginia, Hard Rock, working with the local ownership…

Shake Up The Holidays With Hard Rock Cafe’s® Winter White Shake And Exclusive Merchandise

Hard Rock Cafe® Makes the Holiday Season Even Sweeter with Limited-Time Holiday Offerings HOLLYWOOD, Fla., Nov. 21, 2019 /PRNewswire/ — ‘Tis the season to indulge in festive treats and shop ’til you drop! Available now through Jan. 1, 2020, Hard Rock Cafe® is offering guests around the world the chance to take a break from holiday baking and indulge…

$1.5 Billion Guitar Hotel Expansion Opens At Seminole Hard Rock Hotel & Casino Hollywood

Star-Studded Grand Opening Celebration Highlighted By Celebrity Red Carpet, Signature Guitar Smash, Show-stopping Light Show Premiere and Maroon 5 Concert HOLLYWOOD, Fla. – Oct. 25, 2019 – The iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino has officially opened as part of a $1.5 billion expansion that catapults the integrated resort and casino to…

Hard Rock Hotel Lights Up Los Cabos

The Legendary Entertainment Brand Kicks-off Its Arrival in Paradise with a Star-studded Grand Opening Party Featuring Enrique Iglesias and Celebrity Attendees HOLLYWOOD, Fla. – October 28, 2019 – With a presence in 75 countries around the world, Hard Rock International introduced its iconic amenities and unparalleled service to its first new-build all-inclusive property in the coveted…

Hard Rock Hotel & Casino Sacramento at Fire Mountain Steals the Spotlight in Northern California

Property Celebrates Grand Opening All Week in True Hard Rock Fashion Concluding with Performance from Rock ‘n Roll Legends Def Leppard SACRAMENTO, Calif. – Oct. 30, 2019 – Hard Rock Hotel & Casino Sacramento at Fire Mountain made its highly-anticipated debut, on Wednesday, October 30 with a legendary Hard Rock Guitar Smash, welcoming guests to…

Hard Rock Launches The Game Plan Challenge

Hard Rock with EduNetwork Partners develop education program and contest to teach teens positive video gaming habits HOLLYWOOD, Fla., Nov. 4, 2019 /PRNewswire/ — Hard Rock International, in partnership with education experts EduNetwork Partners, announces The Game Plan Challenge to educate teens on healthy video gaming habits, and to CHALLENGE them to create a fun campaign that…