The Hospitality Brand and Renowned Lifestyle Swimwear Brand to Release Exclusive Line of Sun-Protected Swim Styles Hard Rock International today announced a partnership with Snapper Rock, the award-winning, lifestyle swimwear brand to launch an exclusive swimwear collaboration, The Hard Rock x Snapper Rock Collection. The collection features the iconic Hard Rock® logo and unique guitar print…
Participating Cafe Locations Offering Two Menus Packed with “Sips and Sweets” that Make Guests Fall in “Love at First Bite” HOLLYWOOD, Fla., Feb. 5, 2020 /PRNewswire/ — The most love-filled day of the year is quickly approaching and participating Hard Rock Cafe® locations around the world are celebrating with limited-time menus and themed events for guests looking…
Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and Steven Van Zandt in “The Hype,” directed by Michael Bay HOLLYWOOD, Fla. (February 2, 2020) – Immediately following the premier of Hard Rock International’s first-ever Big Game commercial, “The Hype,” the brand releases the extended version. “The Hype” is directed and produced by famed…
HOLLYWOOD, Fla. (January 31, 2020) – In conjunction with the primetime reveal of Hard Rock International’s Big Game commercial – titled “The Hype” directed by famed filmmaker Michael Bay and starring global superstar Jennifer Lopez – the brand announces the “Hard Rock Live Like a Legend $2M Giveaway,” where winners will receive a total of…
DJ Khaled will kick off eight-date residency with a High Octane Performance at DAER Nightclub at Guitar Hotel® at Seminole Hard Rock Hotel & Casino Hollywood during the big game weekend Sunday, February 2 HOLLYWOOD, Fla. – January 23, 2020 – Hard Rock International has announced today its first artist residency of 2020 with Grammy…
ATLANTIC CITY, N.J. (January 16, 2019) – Hard Rock Hotel & Casino Atlantic City announced today that 2,872 of their full-time team members will receive a bonus following the company’s successful first year in operation, ranking #2 in the market for casino revenue. Chairman of Hard Rock International and CEO of Seminole Gaming Jim Allen…
HOLLYWOOD, Fla. (January XX, 2020) – Hard Rock International is celebrating another milestone in the brand’s almost 50-year history, with the announcement of the first ever Hard Rock commercial coinciding with the big game, being held at Hard Rock Stadium in South Florida. The hospitality and lifestyle brand will debut its first ever prime time advertisement…
Brand launches first comprehensive gambling literacy and education program designed by a US-based gaming company, for North American and international markets HOLLYWOOD, Fla., Dec. 3, 2019 /PRNewswire/ — With the introduction of PlayersEdge, Hard Rock International is evolving gaming floor culture by changing how casino-goers learn about and manage their gambling. The new branded program is the first in…
HOLLYWOOD, Fla., Nov. 25, 2019 /PRNewswire/ — Hard Rock International, a global leader in the entertainment and hospitality industry, is pleased to announce a partnership with the Bristol Resort & Casino team to create Hard Rock Casino Bristol. Once final approval is received from the Commonwealth of Virginia and the citizens of Bristol, Virginia, Hard Rock, working with the local ownership…
Hard Rock Cafe® Makes the Holiday Season Even Sweeter with Limited-Time Holiday Offerings HOLLYWOOD, Fla., Nov. 21, 2019 /PRNewswire/ — ‘Tis the season to indulge in festive treats and shop ’til you drop! Available now through Jan. 1, 2020, Hard Rock Cafe® is offering guests around the world the chance to take a break from holiday baking and indulge…
Star-Studded Grand Opening Celebration Highlighted By Celebrity Red Carpet, Signature Guitar Smash, Show-stopping Light Show Premiere and Maroon 5 Concert HOLLYWOOD, Fla. – Oct. 25, 2019 – The iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino has officially opened as part of a $1.5 billion expansion that catapults the integrated resort and casino to…
The Legendary Entertainment Brand Kicks-off Its Arrival in Paradise with a Star-studded Grand Opening Party Featuring Enrique Iglesias and Celebrity Attendees HOLLYWOOD, Fla. – October 28, 2019 – With a presence in 75 countries around the world, Hard Rock International introduced its iconic amenities and unparalleled service to its first new-build all-inclusive property in the coveted…
Property Celebrates Grand Opening All Week in True Hard Rock Fashion Concluding with Performance from Rock ‘n Roll Legends Def Leppard SACRAMENTO, Calif. – Oct. 30, 2019 – Hard Rock Hotel & Casino Sacramento at Fire Mountain made its highly-anticipated debut, on Wednesday, October 30 with a legendary Hard Rock Guitar Smash, welcoming guests to…
Hard Rock with EduNetwork Partners develop education program and contest to teach teens positive video gaming habits HOLLYWOOD, Fla., Nov. 4, 2019 /PRNewswire/ — Hard Rock International, in partnership with education experts EduNetwork Partners, announces The Game Plan Challenge to educate teens on healthy video gaming habits, and to CHALLENGE them to create a fun campaign that…
One Hundred Percent of Proceeds from the Limited-Edition T-Shirt Benefit Hurricane Victims in The Bahamas HOLLYWOOD, Fla., Oct. 10, 2019 /PRNewswire/ — Hard Rock International, a global hospitality and entertainment brand owned and operated by the Seminole Tribe of Florida, today announced its support for those affected by Hurricane Dorian with the launch of its Bahamas Strong T-Shirt. The…
Expansion Completion Features High Wire Walk by Nik Wallenda TAMPA, Fla. – Oct. 3, 2019 – In true Hard Rock style, Seminole Hard Rock Hotel & Casino Tampa officially unveiled its highly-anticipated $700 million expansion today following the brand’s signature Guitar Smash and a high wire walk by the “King of the High Wire,” Nik Wallenda. The…
2019 Campaign Raises Funds for Breast Cancer Research Through the Hard Rock Heals Foundation® HOLLYWOOD, Fla., Sept. 18, 2019 – Hard Rock International continues its support for PINKTOBER® as the brand celebrates two decades of its annual PINKTOBER campaign, supporting breast cancer awareness and research. Throughout the month of October, Hard Rock® Cafes, Hotels, Casinos…
An estimated 35,000 bottles of drinking water delivered to Freeport on Grand Bahama Island FREEPORT, Grand Bahama Island, The Bahamas (Sept. 10, 2019) – Five days into a massive airlift of bottled drinking water, the Seminole Tribe of Florida estimates it has delivered approximately 35,000 bottles of drinking water for victims of Hurricane Dorian. Since…
New Watch Collection is Available for Music Lovers Around the World on ShopHQ HOLLYWOOD, Fla., Aug. 28, 2019 /PRNewswire/ — Hard Rock International and Invicta Watch Company, a global brand known for producing high-quality watches, have partnered to create a first-of-its-kind, musically inspired line of Hard Rock® Collector Watches. The new timepiece collection will feature men’s and women’s…
Chairman and CEO of Hard Rock International, Jim Allen, unveils two new donations from Greek music artists to Hard Rock’s music memorabilia collection. ATHENS, Greece, Aug. 26, 2019 /PRNewswire/ — Yesterday, Hard Rock International officially announced the company’s participation in the Greek Government’s RFP process to issue a license for an integrated resort and casino at the…