Keith Sheldon Announced as President of Entertainment for Hard Rock International, Seminole Gaming

Sheldon Brings a Proven Track Record of Success in the Entertainment Industry to the Position HOLLYWOOD, Fla., June 25, 2020 – Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new…

Hard Rock Hotel & Casino Las Vegas Hits Pause…Vows To Return To Las Vegas

Hard Rock Cafe® on the Famous Las Vegas Strip Remains Open for Business and will Host a Facebook Live Stream Concert on Wednesday, June 17 LAS VEGAS, June 16, 2020 /PRNewswire/ — Just as the city’s famed “Welcome to Fabulous Las Vegas” neon sign says “Drive Carefully – Come Back Soon,” two of five 53′ semi-trucks were photographed…

Hard Rock International (HRI) Acquires Full Intellectual Property Rights to Hard Rock Hotel & Casino® in Las Vegas in Deal With Juniper Capital

Transaction Gives HRI Full Rights to Hard Rock Hotel & Casino® in Las Vegas, Affiliates and Branding HOLLYWOOD, Fla., May 13, 2020 – Hard Rock International (HRI) announced today that the world-renowned entertainment and hospitality brand has purchased all rights to the Hard Rock® brand and related trademarks in Las Vegas from Houston-based private equity…

Hard Rock International Unveils Groundbreaking PlayersEdge Program To Change Casino Culture

Brand launches first comprehensive gambling literacy and education program designed by a US-based gaming company, for North American and international markets HOLLYWOOD, Fla., Dec. 3, 2019 /PRNewswire/ — With the introduction of PlayersEdge, Hard Rock International is evolving gaming floor culture by changing how casino-goers learn about and manage their gambling. The new branded program is the first in…