Hard Rock International (HRI) Acquires Full Intellectual Property Rights to Hard Rock Hotel & Casino® in Las Vegas in Deal With Juniper Capital

Transaction Gives HRI Full Rights to Hard Rock Hotel & Casino® in Las Vegas, Affiliates and Branding HOLLYWOOD, Fla., May 13, 2020 – Hard Rock International (HRI) announced today that the world-renowned entertainment and hospitality brand has purchased all rights to the Hard Rock® brand and related trademarks in Las Vegas from Houston-based private equity…

Clean the World Foundation Receives 350,000 Soap Bars From Hard Rock International and Seminole Gaming to Help Fight the Spread of COVID-19

Clean the World’s relief efforts aimed at eradicating hygiene-related deaths, including the coronavirus pandemic ​​​​Clean the World Foundation, a leader in global health dedicated to water, sanitation, and hygiene (WASH) and global sustainability, joins forces with Hard Rock International and Seminole Gaming to fight the spread of COVID-19. The organizations donated 350,000 bars of soap to Clean the World…

Hard Rock Cafe® Honors Women Who Rock With a Limited-time “who Runs the World” Menu and Classic Tee for International Women’s Month

Participating Hard Rock Cafe® Locations to Give Women Free Dessert with Purchase on International Women’s Day and Host International Women’s Month Events Benefiting She Is The Music Who runs the world? Girls! As a salute to the power of women, Hard Rock Cafe® is celebrating International Women’s Month by launching a limited-time, female-inspired “Who Runs…

Hard Rock International Honored By Forbes As One Of America’s Best Employers For Diversity In 2020

Hard Rock’s® Commitment to Diversity is Highlighted Through this Recognition Hard Rock International has been recognized as one of America’s Best Employers by Forbes Magazine in the category of Diversity within the travel and leisure category. The business magazine in partnership with Statista, a leading provider of market and consumer data, created this prestigious list of the…

Hard Rock International Partners With Beachwear Brand Snapper Rock To Launch Exclusive Collection

The Hospitality Brand and Renowned Lifestyle Swimwear Brand to Release Exclusive Line of Sun-Protected Swim Styles Hard Rock International today announced a partnership with Snapper Rock, the award-winning, lifestyle swimwear brand to launch an exclusive swimwear collaboration, The Hard Rock x Snapper Rock Collection. The collection features the iconic Hard Rock® logo and unique guitar print…

Hard Rock International Unveils Extended Version of Big Game Commercial

Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and  Steven Van Zandt in “The Hype,” directed by Michael Bay HOLLYWOOD, Fla. (February 2, 2020) – Immediately following the premier of Hard Rock International’s first-ever Big Game commercial, “The Hype,” the brand releases the extended version. “The Hype” is directed and produced by famed…

Hard Rock International Announces Live Like a Legend $2m Giveaway in Anticipation of Big Game Commercial ‘the Hype’

HOLLYWOOD, Fla. (January 31, 2020) – In conjunction with the primetime reveal of Hard Rock International’s Big Game commercial – titled “The Hype” directed by famed filmmaker Michael Bay and starring global superstar Jennifer Lopez – the brand announces the “Hard Rock Live Like a Legend $2M Giveaway,” where winners will receive a total of…

Hard Rock Hotel & Casino Sacramento at Fire Mountain Steals the Spotlight in Northern California

Property Celebrates Grand Opening All Week in True Hard Rock Fashion Concluding with Performance from Rock ‘n Roll Legends Def Leppard SACRAMENTO, Calif. – Oct. 30, 2019 – Hard Rock Hotel & Casino Sacramento at Fire Mountain made its highly-anticipated debut, on Wednesday, October 30 with a legendary Hard Rock Guitar Smash, welcoming guests to…

Hard Rock International Launches Bahamas Strong T-Shirt To Benefit Hurricane Dorian Relief Efforts

One Hundred Percent of Proceeds from the Limited-Edition T-Shirt Benefit Hurricane Victims in The Bahamas HOLLYWOOD, Fla., Oct. 10, 2019 /PRNewswire/ — Hard Rock International, a global hospitality and entertainment brand owned and operated by the Seminole Tribe of Florida, today announced its support for those affected by Hurricane Dorian with the launch of its Bahamas Strong T-Shirt. The…

Seminole Hard Rock Hotel & Casino Tampa Reveals $700 Million Expansion Completion With Grand Celebration

Expansion Completion Features High Wire Walk by Nik Wallenda TAMPA, Fla. – Oct. 3, 2019 – In true Hard Rock style, Seminole Hard Rock Hotel & Casino Tampa officially unveiled its highly-anticipated $700 million expansion today following the brand’s signature Guitar Smash and a high wire walk by the “King of the High Wire,” Nik Wallenda. The…

Hard Rock International Partners With Invicta Watch Company To Launch Watches Fit For A Rockstar

New Watch Collection is Available for Music Lovers Around the World on ShopHQ HOLLYWOOD, Fla., Aug. 28, 2019 /PRNewswire/ — Hard Rock International and Invicta Watch Company, a global brand known for producing high-quality watches, have partnered to create a first-of-its-kind, musically inspired line of Hard Rock® Collector Watches. The new timepiece collection will feature men’s and women’s…

Hard Rock International Announces Participation In Athens Integrated Resort RFP

Chairman and CEO of Hard Rock International, Jim Allen, unveils two new donations from Greek music artists to Hard Rock’s music memorabilia collection. ATHENS, Greece, Aug. 26, 2019 /PRNewswire/ — Yesterday, Hard Rock International officially announced the company’s participation in the Greek Government’s RFP process to issue a license for an integrated resort and casino at the…

Hard Rock Hotels Awarded Top Rank In The J.D. Power 2019 Guest Satisfaction Study Among Upper Upscale Hotel Chains

HOLLYWOOD, Fla. – July 24, 2019 – Announced today, Hard Rock Hotels was honored by the prestigious J.D. Power, placing No.1 in their 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. This year marks the first year the brand qualified for the study, which analyzes and ranks 85 different hospitality brands…

Elvis Presley’s Iconic Gold Leaf Grand Piano Debuts at Seminole Hard Rock Hotel & Casino Tampa

TAMPA, Fla. (July 11, 2019) – The new grand entrance at Seminole Hard Rock Hotel & Casino Tampa is now the home of Elvis Presley’s iconic 24-karat gold leaf grand piano. The grand entrance, which features gold and glass design elements along with two curved escalators, is part of the property’s ongoing $700 million expansion,…

Hard Rock International Opens the Doors of Flagship Cafe in the Iconic Piccadilly Circus

Hard Rock Cafe Piccadilly Circus Shows Off a New Vision in the Brand’s Founding City of London HOLLYWOOD, Fla., July 9, 2019 – Hard Rock International recently debuted its new flagship location in London’s iconic Piccadilly Circus providing a look into the new brand vision for Hard Rock Cafes globally. The brand’s newest Cafe marks…

Hard Rock Guitar Hotel to Dazzle Tourists and Casino Guests as Openings Near for $2.2 Billion Hard Rock Florida Projects

Iconic Guitar Hotel & Casino expansion project is set to open Oct. 24 at the Seminole Hard Rock Hotel & Casino Hollywood; Oct. 3 is the opening date for a major expansion of the Seminole Hard Rock Hotel & Casino Tampa HOLLYWOOD AND TAMPA, Fla. – June 27, 2019 – Grand opening dates have been announced for…

Hard Rock Cafe Launches Limited-Time St. Patrick’s Day Menu Featuring The All-New St. Paddy’s Shake

Iconic Restaurant and Entertainment Brand Also Offering Guinness® & Bacon Jam Cheeseburger for Those Looking to Channel the Luck O’ the Irish Get ready to get ShamRocked at Hard Rock Cafe this St. Paddy’s Day! From March 13 through March 17, 2019, the iconic restaurant and entertainment brand is celebrating with special offerings drawing from the spirit…