Hard Rock International Unveils Extended Version of Big Game Commercial

Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and  Steven Van Zandt in “The Hype,” directed by Michael Bay HOLLYWOOD, Fla. (February 2, 2020) – Immediately following the premier of Hard Rock International’s first-ever Big Game commercial, “The Hype,” the brand releases the extended version. “The Hype” is directed and produced by famed…

Hard Rock International Announces Live Like a Legend $2m Giveaway in Anticipation of Big Game Commercial ‘the Hype’

HOLLYWOOD, Fla. (January 31, 2020) – In conjunction with the primetime reveal of Hard Rock International’s Big Game commercial – titled “The Hype” directed by famed filmmaker Michael Bay and starring global superstar Jennifer Lopez – the brand announces the “Hard Rock Live Like a Legend $2M Giveaway,” where winners will receive a total of…

Hard Rock Hotel & Casino Sacramento at Fire Mountain Steals the Spotlight in Northern California

Property Celebrates Grand Opening All Week in True Hard Rock Fashion Concluding with Performance from Rock ‘n Roll Legends Def Leppard SACRAMENTO, Calif. – Oct. 30, 2019 – Hard Rock Hotel & Casino Sacramento at Fire Mountain made its highly-anticipated debut, on Wednesday, October 30 with a legendary Hard Rock Guitar Smash, welcoming guests to…

Hard Rock International Launches Bahamas Strong T-Shirt To Benefit Hurricane Dorian Relief Efforts

One Hundred Percent of Proceeds from the Limited-Edition T-Shirt Benefit Hurricane Victims in The Bahamas HOLLYWOOD, Fla., Oct. 10, 2019 /PRNewswire/ — Hard Rock International, a global hospitality and entertainment brand owned and operated by the Seminole Tribe of Florida, today announced its support for those affected by Hurricane Dorian with the launch of its Bahamas Strong T-Shirt. The…

Seminole Hard Rock Hotel & Casino Tampa Reveals $700 Million Expansion Completion With Grand Celebration

Expansion Completion Features High Wire Walk by Nik Wallenda TAMPA, Fla. – Oct. 3, 2019 – In true Hard Rock style, Seminole Hard Rock Hotel & Casino Tampa officially unveiled its highly-anticipated $700 million expansion today following the brand’s signature Guitar Smash and a high wire walk by the “King of the High Wire,” Nik Wallenda. The…

Hard Rock International Partners With Invicta Watch Company To Launch Watches Fit For A Rockstar

New Watch Collection is Available for Music Lovers Around the World on ShopHQ HOLLYWOOD, Fla., Aug. 28, 2019 /PRNewswire/ — Hard Rock International and Invicta Watch Company, a global brand known for producing high-quality watches, have partnered to create a first-of-its-kind, musically inspired line of Hard Rock® Collector Watches. The new timepiece collection will feature men’s and women’s…

Hard Rock International Announces Participation In Athens Integrated Resort RFP

Chairman and CEO of Hard Rock International, Jim Allen, unveils two new donations from Greek music artists to Hard Rock’s music memorabilia collection. ATHENS, Greece, Aug. 26, 2019 /PRNewswire/ — Yesterday, Hard Rock International officially announced the company’s participation in the Greek Government’s RFP process to issue a license for an integrated resort and casino at the…

Hard Rock Hotels Awarded Top Rank In The J.D. Power 2019 Guest Satisfaction Study Among Upper Upscale Hotel Chains

HOLLYWOOD, Fla. – July 24, 2019 – Announced today, Hard Rock Hotels was honored by the prestigious J.D. Power, placing No.1 in their 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. This year marks the first year the brand qualified for the study, which analyzes and ranks 85 different hospitality brands…

Elvis Presley’s Iconic Gold Leaf Grand Piano Debuts at Seminole Hard Rock Hotel & Casino Tampa

TAMPA, Fla. (July 11, 2019) – The new grand entrance at Seminole Hard Rock Hotel & Casino Tampa is now the home of Elvis Presley’s iconic 24-karat gold leaf grand piano. The grand entrance, which features gold and glass design elements along with two curved escalators, is part of the property’s ongoing $700 million expansion,…

Hard Rock International Opens the Doors of Flagship Cafe in the Iconic Piccadilly Circus

Hard Rock Cafe Piccadilly Circus Shows Off a New Vision in the Brand’s Founding City of London HOLLYWOOD, Fla., July 9, 2019 – Hard Rock International recently debuted its new flagship location in London’s iconic Piccadilly Circus providing a look into the new brand vision for Hard Rock Cafes globally. The brand’s newest Cafe marks…

Hard Rock Guitar Hotel to Dazzle Tourists and Casino Guests as Openings Near for $2.2 Billion Hard Rock Florida Projects

Iconic Guitar Hotel & Casino expansion project is set to open Oct. 24 at the Seminole Hard Rock Hotel & Casino Hollywood; Oct. 3 is the opening date for a major expansion of the Seminole Hard Rock Hotel & Casino Tampa HOLLYWOOD AND TAMPA, Fla. – June 27, 2019 – Grand opening dates have been announced for…

Hard Rock Cafe Launches Limited-Time St. Patrick’s Day Menu Featuring The All-New St. Paddy’s Shake

Iconic Restaurant and Entertainment Brand Also Offering Guinness® & Bacon Jam Cheeseburger for Those Looking to Channel the Luck O’ the Irish Get ready to get ShamRocked at Hard Rock Cafe this St. Paddy’s Day! From March 13 through March 17, 2019, the iconic restaurant and entertainment brand is celebrating with special offerings drawing from the spirit…

Hard Rock International Sponsors Live Concert Series at the 70th Sapporo Snow Festival in Hokkaido, Japan

Snow Festival Sets Record Attendance of 2.74 Million Tourists In its continued effort to support local families and business affected by the recent earthquake in Hokkaido, Hard Rock Japan hosted a complimentary four-day “Hard Rock Family Live” concert series featuring top national artists to perform during the week of Hokkaido’s famous Sapporo Snow Festival. Hard…

Hard Rock International Launches New Online Rock Shop® Featuring Exclusive Online Merchandise

New E-Commerce Platform Makes Hard Rock’s Iconic Merchandise Accessible to Customers Around the World Iconic restaurant, hospitality and lifestyle brand Hard Rock International announces the opening of its digital doors with a new online Rock Shop®. Hard Rock’s world-renowned Rock Shop, which provides an electric shopping experience for music lovers around the globe, will bring this…

Hard Rock Heals Foundation to Award $250,000 to Charity Grant Recipients Around the World in 2019

Charitable Arm of Hard Rock International Honors 50 Music-Centric Charities Hard Rock International, in partnership with its Hard Rock Heals Foundation, today announced it will donate $250,000 to 50 grant recipients around the world in 2019 as part of the brand’s commitment to improving the lives and resiliency of local communities. This announcement marks the…

Hard Rock International Announces Collaboration with Clean the World

Hard Rock’s motto of “Save the Planet” rings true as currently participating properties begin efforts to recycle hygiene products for worldwide distribution Hard Rock International announces an impact collaboration with Clean the World (CTW), a leader in global health dedicated to WASH (water, sanitization, and hygiene) and global sustainability. The brand continues to live up…

Hard Rock International Unveils Full-Scale Model of its World-Class Entertainment Resort Concept to Japan

Hard Rock Japan Announces Multiple Partnerships and Exclusive Japan Distribution Rights with Nederlander Worldwide Entertainment for the Broadway Musical, King Kong Jim Allen, chairman and CEO of Hard Rock International, revealed a full-scale model of Hard Rock Japan’s World-Class Entertainment Resort concept during Hokkaido’s Integrated Resort Showcase on January 9. Key elements of the design include monorail access…