Hard Rock International Sponsors Live Concert Series at the 70th Sapporo Snow Festival in Hokkaido, Japan

Snow Festival Sets Record Attendance of 2.74 Million Tourists In its continued effort to support local families and business affected by the recent earthquake in Hokkaido, Hard Rock Japan hosted a complimentary four-day “Hard Rock Family Live” concert series featuring top national artists to perform during the week of Hokkaido’s famous Sapporo Snow Festival. Hard…

Hard Rock International Launches New Online Rock Shop® Featuring Exclusive Online Merchandise

New E-Commerce Platform Makes Hard Rock’s Iconic Merchandise Accessible to Customers Around the World Iconic restaurant, hospitality and lifestyle brand Hard Rock International announces the opening of its digital doors with a new online Rock Shop®. Hard Rock’s world-renowned Rock Shop, which provides an electric shopping experience for music lovers around the globe, will bring this…

Hard Rock Heals Foundation to Award $250,000 to Charity Grant Recipients Around the World in 2019

Charitable Arm of Hard Rock International Honors 50 Music-Centric Charities Hard Rock International, in partnership with its Hard Rock Heals Foundation, today announced it will donate $250,000 to 50 grant recipients around the world in 2019 as part of the brand’s commitment to improving the lives and resiliency of local communities. This announcement marks the…

Hard Rock International Announces Collaboration with Clean the World

Hard Rock’s motto of “Save the Planet” rings true as currently participating properties begin efforts to recycle hygiene products for worldwide distribution Hard Rock International announces an impact collaboration with Clean the World (CTW), a leader in global health dedicated to WASH (water, sanitization, and hygiene) and global sustainability. The brand continues to live up…

Hard Rock International Unveils Full-Scale Model of its World-Class Entertainment Resort Concept to Japan

Hard Rock Japan Announces Multiple Partnerships and Exclusive Japan Distribution Rights with Nederlander Worldwide Entertainment for the Broadway Musical, King Kong Jim Allen, chairman and CEO of Hard Rock International, revealed a full-scale model of Hard Rock Japan’s World-Class Entertainment Resort concept during Hokkaido’s Integrated Resort Showcase on January 9. Key elements of the design include monorail access…

Hard Rock Cafe Hollywood to be the first restaurant to open in expanded Seminole Hard Rock Hotel & Casino Complex

The Cafe to be a Prototype for the Brand’s Future with New Design and State-of-the-Art Offerings First Finished Portion of Major Casino Expansion Opening Adjacent to New Cafe Hard Rock International today announced that it will relocate Hard Rock Cafe Hollywood, currently inside the Seminole Hard Rock Hotel & Casino Hollywood, to the new restaurant and…

Hard Rock International Increases Relief Efforts To Help Victims of Hurricane Michael

Seminole Gaming director of brand marketing Britta Kelley hands a wrapped case of bottled water to Kellie Brown, manager of global philanthropy for Hard Rock International and Keith Glennon, advertising manager for Seminole Hard Rock Hotel and Casino Hollywood. 7200 bottles of water donated by Seminole Gaming and Hard Rock International were trucked to the…

HARD ROCK INTERNATIONAL GOES PINK WORLDWIDE THIS OCTOBER

19th Annual PINKTOBER® Campaign Raises Global Awareness and Funds for Breast Cancer Research HOLLYWOOD, Fla. – Sept. 14, 2018 – Hard Rock International is going PINK for the brand’s 19th Annual PINKTOBER® campaign. Starting in September and continuing throughout October, guests are invited to join the fight against breast cancer at Hard Rock Cafes, Hotels and…

Hard Rock to Help ‘Save the Planet’ by Eliminating Plastic Straws

Hard Rock International announced today the goal to eliminate plastic straws at properties worldwide effective September 1, 2018, in addition to existing ‘green’ initiatives already in place at the Hard Rock Cafes/Hotels/Casinos globally. Aside from the straw initiative, HRI will transition to paper only to-go bags by mid-August. “One of Hard Rock’s founding mottos is…

Hard Rock Ranked Among Best Employers for Women

Forbes Names Company as a Leader in Travel & Leisure Category Forbes first-ever ranking of America’s best employers for women lists Hard Rock International as a leading employer of women in the Travel & Leisure category. Forbes and Statista, a market research company, surveyed 40,000 employees of companies with more than 1,000 workers to compile…

HARD ROCK SERVES UP THE “POPPY BURGER” INSPIRED BY MOTION PICTURE RELEASE OF “KINGSMAN: THE GOLDEN CIRCLE”

International Restaurant Brand Partners with MARV Films &Twentieth Century Fox to Deliver Explosive Flavor with Limited-Time Offering. This fall, guests can combat hunger at Hard Rock Cafe by sinking their teeth into a blockbuster-inspired burger offered in partnership with MARV Films & Twentieth Century Fox. In celebration of the upcoming release, Kingsman: The Golden Circle,…

DETAILS REVEALED: HARD ROCK HOTEL & CASINO ATLANTIC CITY

DEAL COMPLETE AND RENOVATIONS SET TO BEGIN IMMEDIATELY  Atlantic City, N.J. – April 5, 2017 – Today, Hard Rock International officially announced the completed acquisition as well as unveiled plans for the launch and significant redevelopment of Hard Rock Hotel & Casino Atlantic City. Dignitaries including Governor Chris Christie, Atlantic City Mayor Don Guardian, Hard…

Hard Rock International Announces Partnership with Morris and Jingoli Families to Purchase Atlantic City’s Taj Mahal

NEW OWNERSHIP GROUP WILL INVEST MORE THAN $300 MILLION TO OPEN REBRANDED HARD ROCK HOTEL & CASINO ATLANTIC CITY Orlando, FL – March 1, 2017 – Hard Rock International unveils plans for Hard Rock Hotel & Casino Atlantic City. Today, Hard Rock and its partners announced they have reached a definitive agreement with a wholly-owned…