Keith Sheldon Announced as President of Entertainment for Hard Rock International, Seminole Gaming

Sheldon Brings a Proven Track Record of Success in the Entertainment Industry to the Position HOLLYWOOD, Fla., June 25, 2020 – Seminole Hard Rock Support Services®, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, announced today the appointment of Keith Sheldon as the new…

Hard Rock International (HRI) Acquires Full Intellectual Property Rights to Hard Rock Hotel & Casino® in Las Vegas in Deal With Juniper Capital

Transaction Gives HRI Full Rights to Hard Rock Hotel & Casino® in Las Vegas, Affiliates and Branding HOLLYWOOD, Fla., May 13, 2020 – Hard Rock International (HRI) announced today that the world-renowned entertainment and hospitality brand has purchased all rights to the Hard Rock® brand and related trademarks in Las Vegas from Houston-based private equity…

Hard Rock Cafe® Honors Women Who Rock With a Limited-time “who Runs the World” Menu and Classic Tee for International Women’s Month

Participating Hard Rock Cafe® Locations to Give Women Free Dessert with Purchase on International Women’s Day and Host International Women’s Month Events Benefiting She Is The Music Who runs the world? Girls! As a salute to the power of women, Hard Rock Cafe® is celebrating International Women’s Month by launching a limited-time, female-inspired “Who Runs…

Hard Rock International Unveils Extended Version of Big Game Commercial

Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and  Steven Van Zandt in “The Hype,” directed by Michael Bay HOLLYWOOD, Fla. (February 2, 2020) – Immediately following the premier of Hard Rock International’s first-ever Big Game commercial, “The Hype,” the brand releases the extended version. “The Hype” is directed and produced by famed…

Hard Rock International Announces Live Like a Legend $2m Giveaway in Anticipation of Big Game Commercial ‘the Hype’

HOLLYWOOD, Fla. (January 31, 2020) – In conjunction with the primetime reveal of Hard Rock International’s Big Game commercial – titled “The Hype” directed by famed filmmaker Michael Bay and starring global superstar Jennifer Lopez – the brand announces the “Hard Rock Live Like a Legend $2M Giveaway,” where winners will receive a total of…

Hard Rock International Unveils Groundbreaking PlayersEdge Program To Change Casino Culture

Brand launches first comprehensive gambling literacy and education program designed by a US-based gaming company, for North American and international markets HOLLYWOOD, Fla., Dec. 3, 2019 /PRNewswire/ — With the introduction of PlayersEdge, Hard Rock International is evolving gaming floor culture by changing how casino-goers learn about and manage their gambling. The new branded program is the first in…

Shake Up The Holidays With Hard Rock Cafe’s® Winter White Shake And Exclusive Merchandise

Hard Rock Cafe® Makes the Holiday Season Even Sweeter with Limited-Time Holiday Offerings HOLLYWOOD, Fla., Nov. 21, 2019 /PRNewswire/ — ‘Tis the season to indulge in festive treats and shop ’til you drop! Available now through Jan. 1, 2020, Hard Rock Cafe® is offering guests around the world the chance to take a break from holiday baking and indulge…

$1.5 Billion Guitar Hotel Expansion Opens At Seminole Hard Rock Hotel & Casino Hollywood

Star-Studded Grand Opening Celebration Highlighted By Celebrity Red Carpet, Signature Guitar Smash, Show-stopping Light Show Premiere and Maroon 5 Concert HOLLYWOOD, Fla. – Oct. 25, 2019 – The iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino has officially opened as part of a $1.5 billion expansion that catapults the integrated resort and casino to…

Hard Rock Hotel Lights Up Los Cabos

The Legendary Entertainment Brand Kicks-off Its Arrival in Paradise with a Star-studded Grand Opening Party Featuring Enrique Iglesias and Celebrity Attendees HOLLYWOOD, Fla. – October 28, 2019 – With a presence in 75 countries around the world, Hard Rock International introduced its iconic amenities and unparalleled service to its first new-build all-inclusive property in the coveted…

Hard Rock Hotel & Casino Sacramento at Fire Mountain Steals the Spotlight in Northern California

Property Celebrates Grand Opening All Week in True Hard Rock Fashion Concluding with Performance from Rock ‘n Roll Legends Def Leppard SACRAMENTO, Calif. – Oct. 30, 2019 – Hard Rock Hotel & Casino Sacramento at Fire Mountain made its highly-anticipated debut, on Wednesday, October 30 with a legendary Hard Rock Guitar Smash, welcoming guests to…

Hard Rock International Launches Bahamas Strong T-Shirt To Benefit Hurricane Dorian Relief Efforts

One Hundred Percent of Proceeds from the Limited-Edition T-Shirt Benefit Hurricane Victims in The Bahamas HOLLYWOOD, Fla., Oct. 10, 2019 /PRNewswire/ — Hard Rock International, a global hospitality and entertainment brand owned and operated by the Seminole Tribe of Florida, today announced its support for those affected by Hurricane Dorian with the launch of its Bahamas Strong T-Shirt. The…

Seminole Hard Rock Hotel & Casino Tampa Reveals $700 Million Expansion Completion With Grand Celebration

Expansion Completion Features High Wire Walk by Nik Wallenda TAMPA, Fla. – Oct. 3, 2019 – In true Hard Rock style, Seminole Hard Rock Hotel & Casino Tampa officially unveiled its highly-anticipated $700 million expansion today following the brand’s signature Guitar Smash and a high wire walk by the “King of the High Wire,” Nik Wallenda. The…

Hard Rock International Partners With Invicta Watch Company To Launch Watches Fit For A Rockstar

New Watch Collection is Available for Music Lovers Around the World on ShopHQ HOLLYWOOD, Fla., Aug. 28, 2019 /PRNewswire/ — Hard Rock International and Invicta Watch Company, a global brand known for producing high-quality watches, have partnered to create a first-of-its-kind, musically inspired line of Hard Rock® Collector Watches. The new timepiece collection will feature men’s and women’s…

Hard Rock International Announces Participation In Athens Integrated Resort RFP

Chairman and CEO of Hard Rock International, Jim Allen, unveils two new donations from Greek music artists to Hard Rock’s music memorabilia collection. ATHENS, Greece, Aug. 26, 2019 /PRNewswire/ — Yesterday, Hard Rock International officially announced the company’s participation in the Greek Government’s RFP process to issue a license for an integrated resort and casino at the…

Hard Rock Hotels Awarded Top Rank In The J.D. Power 2019 Guest Satisfaction Study Among Upper Upscale Hotel Chains

HOLLYWOOD, Fla. – July 24, 2019 – Announced today, Hard Rock Hotels was honored by the prestigious J.D. Power, placing No.1 in their 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. This year marks the first year the brand qualified for the study, which analyzes and ranks 85 different hospitality brands…

Elvis Presley’s Iconic Gold Leaf Grand Piano Debuts at Seminole Hard Rock Hotel & Casino Tampa

TAMPA, Fla. (July 11, 2019) – The new grand entrance at Seminole Hard Rock Hotel & Casino Tampa is now the home of Elvis Presley’s iconic 24-karat gold leaf grand piano. The grand entrance, which features gold and glass design elements along with two curved escalators, is part of the property’s ongoing $700 million expansion,…

Hard Rock International Opens the Doors of Flagship Cafe in the Iconic Piccadilly Circus

Hard Rock Cafe Piccadilly Circus Shows Off a New Vision in the Brand’s Founding City of London HOLLYWOOD, Fla., July 9, 2019 – Hard Rock International recently debuted its new flagship location in London’s iconic Piccadilly Circus providing a look into the new brand vision for Hard Rock Cafes globally. The brand’s newest Cafe marks…

Hard Rock Guitar Hotel to Dazzle Tourists and Casino Guests as Openings Near for $2.2 Billion Hard Rock Florida Projects

Iconic Guitar Hotel & Casino expansion project is set to open Oct. 24 at the Seminole Hard Rock Hotel & Casino Hollywood; Oct. 3 is the opening date for a major expansion of the Seminole Hard Rock Hotel & Casino Tampa HOLLYWOOD AND TAMPA, Fla. – June 27, 2019 – Grand opening dates have been announced for…