Hard Rock International Debuts Its Most Extensive Menu Innovation Headlined By Award-Winning Steak Burgers

New Menu Officially Launching on Hard Rock’s Founders’ Day Also Includes the World’s First 24-Karat Gold Leaf Steak Burger™, Instagram-worthy Boozy Milkshakes, Sliders and Shareables Hard Rock International is announcing its most extensive menu innovation in the company’s history with more than 20 new offerings debuting in locations around the world on Friday, June 14, 2019.…

Hard Rock International Announces Partnership with Mercury Phoenix Trust To Honor Legendary Freddie Mercury

The Global Restaurant and Entertainment Brand Continues its Longstanding Partnership with the Foundation Through a Series of Collaborative Initiatives from June Through December Hard Rock International is proud to announce a continuation of its partnership with The Mercury Phoenix Trust, a UK charity created in memory of Freddie Mercury by Queen band members Brian May…

Hard Rock International Launches “On Tour” Travel Collection In Partnership With Grown Up Licenses Limited

Hard Rock’s New Travel Collection Includes Luggage, Soft Bags and Accessories Hard Rock International today announced a partnership with Grown Up Licenses Limited, one of the world’s leading bags, luggage and accessories companies, to launch the Hard Rock “On Tour” travel collection. Fans can rock around the world with trendy, versatile bags and accessories that…

Hard Rock International Partners with World Wildlife Fund for Collaborative “Save the Planet” T-Shirt

Limited-Edition Collectible T-Shirt Made with Eco-Friendly Fabrics to Protect the Environment Hard Rock International today announced a collaboration with World Wildlife Fund (WWF), a global leader in conservation with a focus on protecting the future of nature, to produce a limited-edition “Save the Planet” T-shirt. The new T-shirt from Hard Rock and WWF gives customers…

Hard Rock International Recognized As One Of America’s Best Employers In 2019 By Forbes Magazine

The Iconic Hospitality and Restaurant Brand Recognized for the Fourth Time Since 2015 Hard Rock International has been recognized as part of Forbes Magazine’s 2019 list of America’s Best Employers within the travel and leisure category, marking the fourth time since 2015 the company has earned such honors. To determine the list of best employers, Forbes, in partnership…

Hard Rock International And Universal Orlando Resort Ink Deal To Renew Lease At Hard Rock Cafe Orlando For 20 Years

New Agreement Keeps Hard Rock Cafe’s Flagship Location at Universal CityWalk Through 2039 Hard Rock International, one of the world’s most globally recognized brands, today announced a lease renewal with Universal Orlando Resort to maintain Hard Rock Cafe’s presence in the Universal CityWalk entertainment complex for another 20 years. The lease extension for Hard Rock…

Hard Rock International Partners With Sobel Westex to Launch Rock at Home Bedding and Bath Products

New Licensing Agreement Will Bring Popular Music Genre-Inspired Designer Textiles to Market Hard Rock International today announced a partnership with Sobel Westex, the textile leader in hotels, resorts, spas, cruise lines and retail worldwide, that will strike a chord with music and designer groupies alike! The new Rock at Home collaboration gives music fans around…

Hard Rock Cafe Launches Limited-Time St. Patrick’s Day Menu Featuring The All-New St. Paddy’s Shake

Iconic Restaurant and Entertainment Brand Also Offering Guinness® & Bacon Jam Cheeseburger for Those Looking to Channel the Luck O’ the Irish Get ready to get ShamRocked at Hard Rock Cafe this St. Paddy’s Day! From March 13 through March 17, 2019, the iconic restaurant and entertainment brand is celebrating with special offerings drawing from the spirit…

Hard Rock International Sponsors Live Concert Series at the 70th Sapporo Snow Festival in Hokkaido, Japan

Snow Festival Sets Record Attendance of 2.74 Million Tourists In its continued effort to support local families and business affected by the recent earthquake in Hokkaido, Hard Rock Japan hosted a complimentary four-day “Hard Rock Family Live” concert series featuring top national artists to perform during the week of Hokkaido’s famous Sapporo Snow Festival. Hard…

Hard Rock International Launches New Online Rock Shop® Featuring Exclusive Online Merchandise

New E-Commerce Platform Makes Hard Rock’s Iconic Merchandise Accessible to Customers Around the World Iconic restaurant, hospitality and lifestyle brand Hard Rock International announces the opening of its digital doors with a new online Rock Shop®. Hard Rock’s world-renowned Rock Shop, which provides an electric shopping experience for music lovers around the globe, will bring this…

Hard Rock Hotel & Casino Sacramento at Fire Mountain Holds Historic Topping Off Ceremony

Commemorates partnership between The Seminole Tribe of Florida and Enterprise Rancheria Hard Rock Hotel & Casino Sacramento at Fire Mountain held a topping off ceremony on Feb. 13, 2019, to celebrate reaching this major construction milestone in the project. The highly-anticipated property is slated to be the premier entertainment destination in Northern California once it opens in fall of…

Hard Rock Heals Foundation to Award $250,000 to Charity Grant Recipients Around the World in 2019

Charitable Arm of Hard Rock International Honors 50 Music-Centric Charities Hard Rock International, in partnership with its Hard Rock Heals Foundation, today announced it will donate $250,000 to 50 grant recipients around the world in 2019 as part of the brand’s commitment to improving the lives and resiliency of local communities. This announcement marks the…

Hard Rock Cafe Launches Limited-Time Valentine’s Day Menu Featuring the Spirited Sweetheart Shake for Two

Iconic Brand Also Offering a Special “Love Rocks” and “Love Hurts” Menu in Limited Locations, Designed for Both Couples and Singles Living Their Best Life Valentine’s Day is almost here, and whether you’re spending the romantic holiday with your significant other or having a night out with friends, Hard Rock Cafe has a menu item…

Hard Rock International Amps Up Amsterdam with Announcement of Hard Rock Hotel Amsterdam American

With a presence spanning more than 76 countries, Hard Rock International announces the continued expansion of its hotel portfolio, with the opening of Hard Rock Hotel Amsterdam American in April 2020 — bringing the signature Hard Rock vibe to this exciting cultural capital. Located on the lively Leidseplein Square, Hard Rock Hotel Amsterdam American will be brought…