Hard Rock International Launches New Online Rock Shop® Featuring Exclusive Online Merchandise

New E-Commerce Platform Makes Hard Rock’s Iconic Merchandise Accessible to Customers Around the World Iconic restaurant, hospitality and lifestyle brand Hard Rock International announces the opening of its digital doors with a new online Rock Shop®. Hard Rock’s world-renowned Rock Shop, which provides an electric shopping experience for music lovers around the globe, will bring this…

Hard Rock Hotel & Casino Sacramento at Fire Mountain Holds Historic Topping Off Ceremony

Commemorates partnership between The Seminole Tribe of Florida and Enterprise Rancheria Hard Rock Hotel & Casino Sacramento at Fire Mountain held a topping off ceremony on Feb. 13, 2019, to celebrate reaching this major construction milestone in the project. The highly-anticipated property is slated to be the premier entertainment destination in Northern California once it opens in fall of…

Hard Rock Heals Foundation to Award $250,000 to Charity Grant Recipients Around the World in 2019

Charitable Arm of Hard Rock International Honors 50 Music-Centric Charities Hard Rock International, in partnership with its Hard Rock Heals Foundation, today announced it will donate $250,000 to 50 grant recipients around the world in 2019 as part of the brand’s commitment to improving the lives and resiliency of local communities. This announcement marks the…

Hard Rock Cafe Launches Limited-Time Valentine’s Day Menu Featuring the Spirited Sweetheart Shake for Two

Iconic Brand Also Offering a Special “Love Rocks” and “Love Hurts” Menu in Limited Locations, Designed for Both Couples and Singles Living Their Best Life Valentine’s Day is almost here, and whether you’re spending the romantic holiday with your significant other or having a night out with friends, Hard Rock Cafe has a menu item…

Hard Rock International Amps Up Amsterdam with Announcement of Hard Rock Hotel Amsterdam American

With a presence spanning more than 76 countries, Hard Rock International announces the continued expansion of its hotel portfolio, with the opening of Hard Rock Hotel Amsterdam American in April 2020 — bringing the signature Hard Rock vibe to this exciting cultural capital. Located on the lively Leidseplein Square, Hard Rock Hotel Amsterdam American will be brought…

Hard Rock International Announces Collaboration with Clean the World

Hard Rock’s motto of “Save the Planet” rings true as currently participating properties begin efforts to recycle hygiene products for worldwide distribution Hard Rock International announces an impact collaboration with Clean the World (CTW), a leader in global health dedicated to WASH (water, sanitization, and hygiene) and global sustainability. The brand continues to live up…

Hard Rock International Receives Best Burger and Best New Restaurant in 2019 Porthole Cruise Editor-in-Chief Awards

Hard Rock Cafe’s New Steakburger and Newly-Opened Hard Rock Cafe Hollywood Honored in Magazine’s Annual Awards Hard Rock International has received top accolades in the 2019 Porthole Cruise Editor-in-Chief Awards. The annual awards featured in Porthole Cruise Magazine are hand-selected by editor-in-chief Bill Panoff and celebrate his favorite experiences from around the world based on service, quality and memorable…

Hard Rock International Unveils Full-Scale Model of its World-Class Entertainment Resort Concept to Japan

Hard Rock Japan Announces Multiple Partnerships and Exclusive Japan Distribution Rights with Nederlander Worldwide Entertainment for the Broadway Musical, King Kong Jim Allen, chairman and CEO of Hard Rock International, revealed a full-scale model of Hard Rock Japan’s World-Class Entertainment Resort concept during Hokkaido’s Integrated Resort Showcase on January 9. Key elements of the design include monorail access…

Hard Rock Cafe Hollywood to be the first restaurant to open in expanded Seminole Hard Rock Hotel & Casino Complex

The Cafe to be a Prototype for the Brand’s Future with New Design and State-of-the-Art Offerings First Finished Portion of Major Casino Expansion Opening Adjacent to New Cafe Hard Rock International today announced that it will relocate Hard Rock Cafe Hollywood, currently inside the Seminole Hard Rock Hotel & Casino Hollywood, to the new restaurant and…

Hard Rock International Increases Relief Efforts To Help Victims of Hurricane Michael

Seminole Gaming director of brand marketing Britta Kelley hands a wrapped case of bottled water to Kellie Brown, manager of global philanthropy for Hard Rock International and Keith Glennon, advertising manager for Seminole Hard Rock Hotel and Casino Hollywood. 7200 bottles of water donated by Seminole Gaming and Hard Rock International were trucked to the…

30,000 Soap Products Donated for Hurricane Relief

30,000 Soap and Shampoo Products Donated for Immediate Hurricane Relief As Seminole Gaming and Hard Rock International Partner with Clean the World To Help Victims of Hurricane Michael Seminole Gaming and Hard Rock International today announced the immediate donation of 30,000 containers of soap, shampoo, shower gel, body lotion and conditioner for distribution to victims of Hurricane…

HARD ROCK INTERNATIONAL GOES PINK WORLDWIDE THIS OCTOBER

19th Annual PINKTOBER® Campaign Raises Global Awareness and Funds for Breast Cancer Research HOLLYWOOD, Fla. – Sept. 14, 2018 – Hard Rock International is going PINK for the brand’s 19th Annual PINKTOBER® campaign. Starting in September and continuing throughout October, guests are invited to join the fight against breast cancer at Hard Rock Cafes, Hotels and…

Hard Rock to Help ‘Save the Planet’ by Eliminating Plastic Straws

Hard Rock International announced today the goal to eliminate plastic straws at properties worldwide effective September 1, 2018, in addition to existing ‘green’ initiatives already in place at the Hard Rock Cafes/Hotels/Casinos globally. Aside from the straw initiative, HRI will transition to paper only to-go bags by mid-August. “One of Hard Rock’s founding mottos is…

Hard Rock Ranked Among Best Employers for Women

Forbes Names Company as a Leader in Travel & Leisure Category Forbes first-ever ranking of America’s best employers for women lists Hard Rock International as a leading employer of women in the Travel & Leisure category. Forbes and Statista, a market research company, surveyed 40,000 employees of companies with more than 1,000 workers to compile…