On March 15th, Hard Rock Cafe Indianapolis kicked off the Count It! For Cat fundraiser. Count It! For Cat was founded by J.J. Debrosse and his wife, when they tragically lost their daughter Catherine to SIDS. Because J.J. is a Butler alumni and dedicated fan, he started a scholarship for a female athlete in Cat’s name and to raise awareness of SIDS. The Hard Rock Local Ambassador team in Indianapolis helped spread awareness about SIDS and raised funds for this deserving cause.
Hard Rock Cafe Indianapolis has also partnered up with Keep Indianapolis Beautiful Inc. Through their program AAB (Adopt a Block), HRC has been the FIRST ever in the downtown ever to adopt their block! HRC is responsible for keeping the block clean and is graded by Keep Indianapolis Beautiful at random times throughout the months of April through October. Hard Rock Cafe Indianapolis is pushing to Save The Planet!