Hard Rock Reaffirms Long-Term Commitment to Atlantic City
ATLANTIC CITY, N.J. (February 2, 2021) – Hard Rock Hotel & Casino Atlantic City announced today that over 2,000 front-line team members will receive a bonus for the second consecutive year in recognition of their loyalty, hard work, and dedication to the gaming resort throughout the pandemic and beyond. Chairman of Hard Rock International, Jim Allen, addressed team members virtually expressing his gratitude for their perseverance and contributions that have led to the success of the Atlantic City property.
“The dedication of our team members has been crucial to driving the success of our casino resorts, and we are proud that Hard Rock Atlantic City has been able to prevail during these challenging times,” said Chairman of Hard Rock International. “We are committed to the well-being of our valued team members.”
To address vital necessities for team members during the pandemic, the Seminole Tribe of Florida and Hard Rock International devoted over $90 million in COVID-19 relief efforts across the company portfolio, which supported team members through the continuation of pay following the property’s closure, benefit extensions, and several grocery gift card distributions.
The dedication and amazing efforts of the front line team members who adopted and enforced the brand’s market-leading ‘Safe + Sound’ protocols played a significant role in Hard Rock Atlantic City safely reopening and quickly earning consumer trust, resulting in company leading service scores and the largest increase in year-over-year market share. The company also invested millions of dollars in industry-leading enhanced safety protocols, ensuring the property and team members were properly equipped to accommodate guests and business needs since reopening.
“This is a very exciting time for our team members that was made possible by our incredibly generous owners, the Seminole Tribe of Florida, along with Chairman of Hard Rock International Jim Allen and Hard Rock Atlantic City partners Jack Morris, Joe and Michael Jingoli who have truly brought light and hope into the new year,” said Joe Lupo, President of Hard Rock Hotel & Casino Atlantic City.
Today’s announcement of the company’s latest investment, coupled with the ongoing contributions to front line team members, reinforces Hard Rock International’s commitment to the long-term growth and success of the brand in Atlantic City.
Hard Rock Hotel & Casino Atlantic City
With the legendary Atlantic City Boardwalk as its backdrop, Hard Rock Hotel & Casino Atlantic City has become Atlantic City’s go-to entertainment destination. The property features an award-winning gaming floor that offers 2,200 slots, 120 table games, and dedicated Sportsbook, which has been recognized in Casino Player Magazine’s 2020 Best of Gaming Awards and USA Today’s 10Best Casinos. Boasting more than fifteen food and beverage offerings, guests are able to enjoy fine dining at Council Oak Steaks & Seafood, Kuro, and Il Mulino, to casual fare at Hard Rock Cafe, YOUYU Noodle Bar, Sugar Factory and Fresh Harvest ‘All You Can Eat.’ The music-inspired resort offers guests a glimpse into the world’s most valuable and largest music memorabilia collection, along with services from Rock Spa® & Salon, which offers rhythm and music inspired treatments like the Soul Survivor Massage. With more than 150,000 square feet of meeting and event space, Hard Rock Atlantic City can fit any bill from intimate board meetings to large-scale conferences. For more information including continued updates on the Safe + Sound protocols or to book your stay, please visit hardrockhotelatlanticcity.com.
About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 69 countries spanning 240 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020; an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2020, Hard Rock International was honored as one of Forbes Magazine’s Best Employers for Diversity. In 2019 and 2020, Hard Rock was named Forbes Magazine’s Top Employers for Women. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.