19th Annual PINKTOBER® Campaign Raises Global Awareness and Funds for Breast Cancer Research
HOLLYWOOD, Fla. – Sept. 14, 2018 – Hard Rock International is going PINK for the brand’s 19th Annual PINKTOBER® campaign. Starting in September and continuing throughout October, guests are invited to join the fight against breast cancer at Hard Rock Cafes, Hotels and Casinos worldwide. Proceeds from the PINKTOBER campaign will benefit research and awareness-driving efforts for Hard Rock Heals Foundation, which works with numerous charity partners worldwide.
“The PINKTOBER campaign is an incredible example of the unique way Hard Rock Cafes, Hotels and Casinos around the globe are able to spread the message of strength, hope, awareness and support for this very important cause,” said Jon Lucas, Chief Operating Officer of Hard Rock International. “We are honored to work with philanthropic partners worldwide who focus on various aspects of breast cancer research and awareness. We look forward to the day when we can finally put an end to this disease that affects so many of our friends and family.”
As part of the international PINKTOBER campaign, select Hard Rock Hotel and Cafe properties will host events that support breast cancer charities focused in their communities. The original Hard Rock Cafe in London will host its 11th annual fundraising gala on Oct. 19 to benefit The Caron Keating Foundation. Talent for the gala will be announced at a later date. Guests can enjoy an evening of fine dining, auctions and a live performance by Creed lead vocalist Scott Stapp on Saturday, Oct. 20 at the Hard Rock Rocksino Northfield Park, with proceeds benefiting Susan G. Komen Northeast Ohio. Then on Saturday, Oct. 27, hundreds of guests and staff at Seminole Hard Rock Hotel & Casino Hollywood (SHRHC) will participate in the American Cancer Society Making Strides Walk, the largest network of breast cancer awareness events in the nation. Both SHRHC Hollywood and SHRHC Tampa are the title sponsors of their communities’ Making Strides Against Breast Cancer Walk. During the month of October, Hard Rock Hotel Goa is partnering with Muskaan Goa, a support group for cancer patients, to hold a Breast Cancer Awareness Talk to highlight survival stories and early detection signs, in addition to local events.
Pinned for a Purpose
Hard Rock’s PINKTOBER campaign also gives fans the opportunity to wear the hottest color of the season with the 2018 PINKTOBER collector’s edition pin, a guitar-themed pink breast cancer awareness ribbon ($14.00/11.98€). Pins will be sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels and Casinos and online at rockshop.hardrock.com/. A portion of the retail price of each PINKTOBER pin sold will be donated to the Hard Rock Heals Foundation to support breast cancer awareness worldwide.
Relax with a Reason
In addition, during the month of October, Hard Rock Hotel guests in Hollywood, FL can rent pink, poolside VIP cabanas decorated in all things pink—from the lounge chairs to the curtains. Guests can enjoy exclusive PINKTOBER pampering services, such as a pink lemonade body scrub or a pink rose petal facial at Rock Spas® at Hard Rock Hotel locations. Proceeds from cabana rentals and spa services will be donated to the American Cancer Society.
For the 2018 Hard Rock PINKTOBER event lineup, visit www.hardrock.com/pinktober.
Hard Rock Heals Foundation
The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International. Music is energy; it stirs emotion, inspires, connects and restores. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music. We have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.