Hard Rock International Opens Newest Location In Malaysia

Melaka, Malaysia, January 28, 2013 – Hard Rock continues to spread the message of rock from city to city, and now, the world-famous brand is taking Malaysia by storm! Hard Rock International today announced the opening of its newest cafe location in the heart of Malaysia’s charming city of Melaka. The new Hard Rock Cafe Melaka, located at the entrance of Jonker Walk within the UNESCO World Heritage Site, will undoubtedly be a must-see for both visitors and locals. The opening of Hard Rock Cafe Melaka marks the third Hard Rock Cafe in Malaysia, joining the popular locations in Kuala Lumpur and Penang. 

The 1,372-square-metre cafe includes seating for 200, an upscale vibrant bar, a spacious outdoor dining area, a live entertainment space that will feature Melaka’s unique local music scene, and a Rock Shop. Select, hand-picked pieces of memorabilia from Hard Rock’s iconic collection adorn the walls of Hard Rock Cafe Melaka.

Fans will be able to see items from legendary and contemporary musicians from around the world, including a Fender Telecaster guitar played and signed by the legendary Bruce Springsteen in the 90s; a Ludwig snare drum used onstage by Alex Van Halen during Van Halen’s 2004 world tour; a stylish white dinner jacket worn by the genius of funk, soul, pop and rock Prince; a jacket worn by will.i.am of Black Eyed Peas while he was out promoting his solo album Songs About Girls in 2007; Tom Petty’s suede jacket and Rickenbacker guitar; a vinyl suit worn onstage in the 90s by the outrageous Sir Elton John; and much more. [more]

Melaka’s rich history and fascinating architecture embraces the cultural diversity of the charming city,” said Matthew Putna, Senior Franchise Director of Operations, Asia Pacific, Hard Rock International. “For over 20 years Hard Rock has been welcoming locals and visitors to the Malaysian Peninsula with our franchise partner Sultan of Selangor Sultan Sharafuddin Idris Shah, Tan Sri Syed Yusof and HPL Ltd, and our newest location will continue offering Hard Rock’s unique hospitality.

Guests of Hard Rock Cafe Melaka can enjoy fresh, high-quality items from Hard Rock’s scratch-based menu, including the favorite Legendary Experience menu, featuring a mouth-watering selection of 10-ounce Legendary Burgers. Hard Rock’s Smokehouse Menu uses the very best Hickory wood chips to slowly cook its ribs and chicken to juicy, tender perfection. In addition to its food, Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock souvenir collectible glassware. Hard Rock’s cocktails are handcrafted, just like its cuisine, and as authentic as the memorabilia on the walls. 

The Melaka cafe’s Rock Shop offers rock ‘n’ roll-inspired items, as well as collectible Hard Rock Cafe merchandise in its exclusive retail location. This Melaka-specific merchandise can only be purchased at this location, which offers an exclusive design quality that enhances each item’s appeal. Fans can also acquire Hard Rock’s much-coveted signature pins.
Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world, and Hard Rock Cafe Melaka carries this causal commitment to its market. In every Hard Rock city, the staff makes it a priority to become a valuable community partner. In the form of funds, food and beverage, merchandise and man hours, Hard Rock Cafe Melaka will give back locally, as well as participate in global corporate philanthropic initiatives, ranging from breast cancer awareness programs, to rock icons’ favorite causes through the annual Signature Series T-shirt program.

About Hard Rock International
With a total of 177 venues in 58 countries, including 141 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands.  The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai.  HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Jose.  New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH.  For more information on Hard Rock International, visit www.hardrock.com, www.hardrockhotels.com, and www.facebook.com/hardrock.

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