International hospitality brand conserved nearly 391,800 kilowatts of electricity by participating in the world’s largest grassroots environmental movement across more than 100 properties
HOLLYWOOD, Fla., April 21, 2022 /PRNewswire/ — As a part of Hard Rock International’s ongoing commitment to ‘Save The Planet,’ the world-renowned brand once again joined forces with World Wildlife Fund (WWF) to participate in its annual Earth Hour movement. In an effort to support the planet and inspire others to take action, 114 Hotels, Cafes and Casinos in two dozen countries saved nearly 391,800 kilowatts of electricity this year; enough to power more than 1,500 outdoor concerts and significantly besting its 2019 and 2021 results. Together, Hard Rock International and World Wildlife Fund have helped conserve more than 603,000 kilowatts to-date through the Earth Hour movement.
World Wildlife Fund’s annual Earth Hour global environmental event encourages countries, businesses, and iconic landmarks to host events and switch off lights to build awareness for climate change action. Hard Rock Hotels, Cafes and Casinos participated by “going dark” on Saturday, March 26 for one hour starting at 8:30 pm local property time. During that time, guests at the properties’ restaurants, bars, Rock Shops®, hotel rooms, lobbies and outdoor spaces enjoyed candle-lit dinners, acoustic musical performances, flame shows, sustainable cocktail promotions, and ROXITY Kids Club events.
“Hard Rock is thrilled to once again team up with World Wildlife Fund and lend support to the important work they do by bringing our ‘Save The Planet’ commitment to life during Earth Hour” said Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International. “We hope that through the company-wide contribution of nearly 391,800 kilowatts conserved, our Hotels, Cafes and Casinos inspire others and showcase how simple habits can help preserve nature for generations to come.”
In addition to Earth Hour, Hard Rock supported World Wildlife Fund throughout April by inviting all team members from across 68 countries to join its ‘Save The Planet’ Global Trivia Challenge. Engaging and informative questions focused on plastics and food – two environmental impact areas that closely impact Hard Rock operations – were led by WWF experts, Erin Simon, Head of Plastic Waste and Business, and Pete Pearson, Senior Director and Global Lead for Food Waste and Loss.
Imagery and video of Hard Rock’s Earth Hour participation can be found here.
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 253 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity, a Top Employer for Women and the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry. Hard Rock was also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in J.D. Power’s North America Hotel Guest Satisfaction Study for the third consecutive year in 2021. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.