Hard Rock Kicks Off Construction Plans for its Temporary Casino in Bristol, Virginia

New Casino Site to Create 600 New Jobs in the Area

HOLLYWOOD, Fla., Dec. 9, 2021 – Hard Rock International today announced construction plans are underway for its temporary casino in Bristol, Virginia. The development of the temporary casino strengthens Hard Rock’s presence and commitment to Bristol, marking the brand’s first major milestone in the city.

“We’ve introduced the Hard Rock experience to a number of cities this year, and our presence in Bristol, Virginia, is especially rewarding for the brand as the project is our first hotel & casino in the state,” says Jon Lucas, Chief Operating Officer of Hard Rock International. “The project will spur economic growth, additional tax revenue and create new jobs for the city and its surrounding areas. We look forward to welcoming Hard Rock fans in the new year.”

The temporary full-service casino boasts approximately 30,000 square feet of casino space, featuring approximately 900 gaming slots and 20 tables for a variety of gaming options. The space will include a main casino floor as well as non-smoking and high limit gaming areas. Guests will also be able to enjoy a new restaurant, a grab and go food outlet, and a sports bar and lounge with entertainment along with an adjacent smoking sports lounge. Through its multiple gaming offerings, amenities and services including a sportsbook, Virginia lottery offices and a retail store, Hard Rock’s temporary casino will create 600 new jobs in Bristol, Virginia. As construction begins soon at the Women’s Belk store in the former Bristol Mall, the temporary casino is slated to open before the end of the second quarter of 2022.

For more information around Hard Rock’s temporary casino in Bristol, Virginia, visit https://www.hardrockhotelcasinobristol.com/.

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in 67 countries spanning 249 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes, designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in J.D. Power’s North America Hotel Guest Satisfaction Study for the third consecutive year. In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.