Additional Fundraising Campaign to be Tied to Restaurant, Retail and Hotel Purchases Direct Team Member Contributions to be Matched Dollar for Dollar
HOLLYWOOD, Fla. (June 30, 2021) — Hard Rock International and Seminole Gaming, both owned by the Seminole Tribe of Florida, today announced a multi-dimensional Support Surfside Program to provide relief for those impacted by the tragic collapse of Champlain Towers South in Surfside, Florida.
The Support Surfside Program includes an immediate minimum cash donation of $250,000 to the Support Surfside Fund at www.supportsurfside.org, created by the Coral Gables Community Foundation, the Key Biscayne Community Foundation, the Miami Foundation, the Knight Foundation, Miami Heat and Miami Heat Charitable Fund. The $250,000 contribution announced today brings the total raised by the Support Surfside Fund to more than $2,250,000.
In addition, a public fundraising campaign will be conducted at all restaurant, retail and hotel venues of Hard Rock and Seminole Gaming. Guests will be encouraged to round up their purchase amounts to the next dollar, with their change also donated to the Support Surfside Fund.
All team members of Hard Rock and Seminole Gaming will be offered the opportunity to contribute directly to a designated account linked to the Support Surfside Fund, which will be matched by Hard Rock and Seminole Gaming. Headquartered in Hollywood, Fla., Hard Rock International and Seminole Gaming together employ 50,000 team members worldwide.
Hard Rock Cafe Miami to Deliver Dinners to Miami-Dade Fire Rescue Teams
Beginning Saturday, July 3, and continuing for several weeks, team members at Hard Rock Cafe Miami at Bayside Marketplace will prepare and deliver 100 dinners each day to help feed Miami-Dade Fire Rescue professionals working at the site.
“This is a terrible tragedy and our hearts go out to the many people affected by it,” said Seminole Tribe of Florida Chairman Marcellus Osceola Jr. “The Seminole Tribe pledges to marshal our resources and do everything we can to help.”
Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, said the Support Surfside Program will be a priority for everyone in the coming weeks and months.
“In keeping with one of Hard Rock’s founding mottos of ‘Take Time to Be Kind,’ Hard Rock and Seminole Gaming team members want to do something meaningful to help people affected by this tragic event,” said Allen. “Our Support Surfside Program is about reaching out to our neighbors in need and extending a helping hand.”
About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 239 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe.
In 2021, Hard Rock International was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes and also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. In addition, Hard Rock Hotels was named one of the top performing hotel brands in J.D. Power’s North America Hotel Guest Satisfaction Study for the second consecutive year. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com.
About Seminole Gaming
Seminole Gaming manages seven Florida gaming locations for the Seminole Tribe of Florida, including Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla. Seminole Gaming has long been recognized for its industry innovations and success. The Seminole Tribe was the first Indian Tribe in North America to open a high-stakes bingo hall and casino, which debuted in 1979 and became the forerunner of the Indian Gaming movement.