Pitbull and Hard Rock Heals Foundation partner for worldwide launch of new Signature Series Merchandise

GRAMMY® Award-winning, international superstar Pitbull and the Hard Rock Heals Foundation are hitting the stage with the release of the brand’s latest merchandise line on Monday, January 16, 2017. The Pitbull Signature Series: Edition 35 shirt, inspired by the global star, Mr. Worldwide, supports the SLAM Foundation to help advance learning opportunities for children around the world.

“Music and education have always been a driving force in my life,” said Pitbull. “Partnering with the Hard Rock Heals Foundation for my Signature Series shirt will benefit SLAM! (Sports, Leadership, Arts and Management) in its effort to help students from all walks of life achieve their highest potential.”

“Pitbull and Hard Rock understand how imperative it is to invest in our future through the education of children,” said Kellie Brown, Philanthropy Manager for Hard Rock International. “Pitbull has been a supporter of the Hard Rock brand, and we are honored to collaborate with him on this Signature Series program that we know will have an impact on children around the globe.”

A percentage of the retail price of each Pitbull Signature Series shirt sold will be donated to SLAM through the Hard Rock Heals Foundation. The new Signature Series shirt features Pitbull’s famous moniker, “Mr. Worldwide,” in vibrant turquoise and pink lettering in homage to his Miami upbringing. The limited-edition black shirt is available in men’s and women’s sizes and can be purchased online and at participating Rock Shops at Hard Rock Cafe, Hotel and Casino properties around the world.

Hard Rock’s Charity Merchandise
Hard Rock developed the concept of partnering with world-renowned musicians and bands to create and donate imaginative designs more than 20 years ago. These unique designs are converted onto shirts and sold at Hard Rock properties worldwide. Through the Hard Rock Heals Foundation, a portion of the retail price benefits the artist’s preferred charity. Pitbull joins a legendary roster of music icons – including Bob Marley, Rihanna, Imagine Dragons, U2, KISS, Bruce Springsteen, Eric Clapton, The Who, Jon Bon Jovi, Linkin Park, Shakira, Ringo Starr and Jimi Hendrix – who have become part of Hard Rock’s Signature Series and Artist Spotlight programs, which have helped to raise millions of dollars for charitable causes around the globe.

Visit HardRock.com for additional details on Hard Rock’s Signature Series program, or Rockshop.HardRock.com to purchase the new Pitbull Signature Series: Edition 35 merchandise.

About Armando Christian Perez (Pitbull)
From Mr. 305 to Mr. Worldwide, Armando Christian Perez, aka Pitbull, rose from the streets of Miami to exemplify the American Dream and achieve international success. His relentless work ethic transformed him into a Grammy®-winning global superstar and business entrepreneur. Along the way, he’s has been the subject and host of prestigious cable and network specials. His music has appeared in “Men In Black III” and “The Penguins of Madagascar,” and he even had a starring voiceover role in the animated 3D movie “Epic.” Landing No. 1 hits in over 15 countries, nine billion YouTube/VEVO views, 70 million single sales and six million album sales, Pitbull does not stop. His social networking channels include 59 million Facebook followers (@Pitbull), 23 million Twitter followers (@Pitbull) and 5 million Instagram followers (@Pitbull), plus more than eight million YouTube subscribers (PitbullVEVO and PitbullMusic).

Making global music, Pitbull flaunts a style that’s indisputably his own. Releasing his full-length debut, “M.I.A.M.I” in 2004, followed by the success of 2006’s “El Mariel” and 2007’s “The Boatlift.” In tribute to his father, he delivered his first Spanish-language album, “Armando,” in 2010. He grinded it out on the road and touched down everywhere from the Far East and South America to Europe and all across the U.S. His success continued as he went on to release additional chart-topping platinum hits, including “Timber” [featuring Ke$ha], “Fireball” [featuring John Ryan] and more. Pitbull will release his tenth full-length album, “Climate Change,” after wrapping his second headlining arena run – “The Bad Man Tour,” named after the “Climate Change” hit single – and performed on the 2016 Grammy Awards. On “Freedom,” he sums everything up: “Went from a poor kid to a well-known all-around-the-globe world-class citizen, man I paid all my dues and earned my stripes took all the wrong in my life and I made it right.” That’s the dream, and Pitbull’s showing everybody it’s possible. Dale!

About SLAM Foundation

SLAM’s mission is to advance learning opportunities for children of all walks of life by creating a national network of SLAM academies that prepare students for college and for sports industry careers beyond college. To achieve our mission, the foundation seeks to partner with experienced educational entities committed to bringing SLAM schools to their communities. Partnering schools operate in accordance with a licensing agreement with the SLAM Foundation.

About Hard Rock Heals Foundation

The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International. Music is energy; it stirs emotion, inspires, connects and restores. The Hard Rock Heals Foundation exists to improve lives through the power of music. Since its inception in 1971, Hard Rock International has brought people together through the power of music. We have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world. The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music. Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness. For more information, visit www.hardrockheals.com.

About Hard Rock International

With venues in 74 countries, including 175 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Valencia, Innsbruck, Yangon and Chengdu. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, London, Los Cabos, New York City, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.